Consumer Behavior 14th Edition Solomon Test Bank
Test Bank for Consumer Behavior Buying Having Being 14th Edition By Michael R. Solomon, Cristel Antonia Russell, ISBN-13: 9780137865093
Table of contents
SECTION 1: FOUNDATIONS OF CONSUMER BEHAVIOR
1. Buying, Having, and Being: An Introduction to Consumer Behavior
2. Consumer Ethics, the Marketplace, and the Planet
SECTION 2: MAKING SENSE OF THE WORLD
3. Perceiving and Making Meaning
4. Learning, Remembering and Knowing
5. Motivation
SECTION 3: BUYING AND HAVING: CHOOSING AND USING PRODUCTS
6. Attitudes and How to Change Them
7. Deciding
8. Buying, Using, and Disposing
SECTION 4: BEING: USING PRODUCTS TO CREATE AND COMMUNICATE IDENTITY
9. Identity and the Self
10. Personality, Lifestyles, and Values
11. Social and Cultural Identity
SECTION 5: BELONGING
12. How Groups Define Us
13. Social Class and Status
14. Culture
APPENDICES
A. Data Cases
B. Careers in Consumer Research
C. Consumer Research Methods
D. Sources of Secondary Data
