Consumer Behaviour 9th Canadian Edition Solomon Test Bank
Test Bank for Consumer Behaviour: Buying Having and Being 9th Canadian Edition By Michael R. Solomon, Kelley Main, Katherine White, Darren W. Dahl, Bonnie Simpson, ISBN-13: 9780137652167
Table of contents
An Introduction to Consumer Behaviour
Perception
Learning and Memory
Motivation and Affect
The Self
Personality, Lifestyles, and Values
Attitudes
Attitude Change and Interactive Communications
Individual Decision Making
Group Influence and Social Media
Buying, Using, and Disposing
Income, Social Class
Cultural Influences on Consumer Behaviour
