Entrepreneurship 2nd Edition Neck Test Bank
Test Bank for Entrepreneurship The Practice and Mindset 2nd Edition By Heidi M. Neck, Christopher P. Neck, Emma L. Murray, ISBN: 9781544354668, ISBN: 9781544354620
Table of Contents
Part I. Entrepreneurship Is a Life Skill
CHAPTER 1: Practicing Entrepreneurship
CHAPTER 2: Activating an Entrepreneurial Mindset
Part II. Creating and Developing Opportunities
CHAPTER 3: Creating and Recognizing New Opportunities
CHAPTER 4: Using Design Thinking
CHAPTER 5: Building Business Models
CHAPTER 6: Developing Your Customers
CHAPTER 7: Testing and Experimenting With New Ideas
CHAPTER 8: Developing Networks and Building Teams
Part III. Evaluating and Acting on Opportunities
CHAPTER 9: Creating Revenue Models
CHAPTER 10: Planning for Entrepreneurs
CHAPTER 11: Anticipating Failure
Part IV. Supporting New Opportunities
CHAPTER 12: Bootstrapping and Crowdfunding for Resources
CHAPTER 13: Financing for Startups
CHAPTER 14: Navigating Legal and IP Issues
CHAPTER 15: Engaging Customers Through Marketing
CHAPTER 16: Supporting Social Entrepreneurship
