Information Systems A Manager’s Guide to Harnessing Technology Version 10.0 Gallaugher Test Bank
Test Bank for Information Systems: A Manager’s Guide to Harnessing Technology Version 10.0 By John Gallaugher, ISBN: 9781453341216
TABLE OF CONTENTS
Chapter 1: Setting the Stage: Technology and the Modern Enterprise
Chapter 2: Zara: Fast Fashion from Savvy Systems
Chapter 3: Strategy and Technology: Concepts and Frameworks for Achieving Success
Chapter 4: FreshDirect: A Tech-Heavy Online Grocer Succeeds Where Others Fail
Chapter 5: Netflix: Sustaining Leadership in an Epic Shift from Atoms to Bits
Chapter 6: Moore’s Law and More: Fast/Cheap Computing and What This Means for the Manager
Chapter 7: Disruptive Technologies: Understanding Giant Killers and Tactics to Avoid Extinction
Chapter 8: Amazon: An Empire Stretching from Cardboard Box to Kindle to Cloud
Chapter 9: Shein and Temu: E-commerce Giants from Asia Grow Globally
Chapter 10: Platforms, Network Effects, and Competing in a Winner-Take-All World
Chapter 11: Social Media, Peer Production, and Leveraging the Crowd
Chapter 12: The Sharing Economy, Collaborative Consumption, and Efficient Markets through Tech
Chapter 13: From Facebook to Meta: Platforms, Privacy, and Big Business from the Social Graph
Chapter 14: Rent the Runway: Entrepreneurs Expanding an Industry by Blending Tech with Fashion
Chapter 15: Understanding Software: A Primer for Managers
Chapter 16: Software in Flux: Open Source, Cloud, Virtualized, and App-Driven Shifts
Chapter 17: Data and Competitive Advantage: Databases, Analytics, and Prepping Data for Use with AI
Chapter 18: Artificial Intelligence—the Tech Impacting Nearly Every Industry
Chapter 19: Advertising Technologies: Balancing Personalization with Privacy as Technology and Regulation Evolve
Chapter 20: A Manager’s Guide to the Internet and Telecommunications
Chapter 21: Information Security: Barbarians at the Gateway (And Just about Everywhere Else)
Chapter 22: Google in Three Parts: Search, Online Advertising, and an Alphabet of Opportunity
Appendix A: Essential Skills for Excel
A.1 Introduction and Using Formulas
A.2 Basic Formatting and Understanding References
A.3 Manipulating Sheets
A.4 Freezing Panes, Sorting, and Using Filters
A.5 Tables and Autofill
A.6 Paste Special and Copy as Picture
A.7 Column, Bar, Pie, Line, and Scatter Charts
A.8 Functions Related to IF
A.9 The VLOOKUP and HLOOKUP Functions
A.10 Conditional Formatting
A.11 Pivot Tables and Slicers
A.12 Excel for Mac versus Excel for Windows
A.13 Additional Exercise Starter Files
