Description
Integrated Advertising Promotion and Marketing Communications 9th Edition Clow Test Bank
Test Bank for Integrated Advertising Promotion and Marketing Communications, 9th Edition, Kenneth E Clow, Donald E Baack, ISBN: 9780137344345, ISBN: 9780137344345, ISBN: 9780135589809
Table of Contents
PART 1: THE IMC FOUNDATION
1. Integrated Marketing Communications
2. Brand Management
3. Buyer Behaviors
4. The IMC Planning Process
PART 2: IMC ADVERTISING TOOLS
5. Advertising Campaign Management
6. Advertising Design
7. Traditional Media Channels
PART 3: DIGITAL AND ALTERNATIVE MARKETING
8. Digital and Mobile Marketing
9. Social Media
10. Alternative Marketing
PART 4: IMC PROMOTIONAL TOOLS
11. Database and Direct Response Marketing and Personal Selling
12. Sales Promotions
13. Public Relations and Sponsorship Programs
PART 5: IMC ETHICS, REGULATION, AND EVALUATION
14. Relations and Ethical Concerns
15. Evaluating an Integrated Marketing Program
