Media Now 11th Edition Straubhaar Test Bank
Test Bank for Media Now Understanding Media Culture and Technology 11th Edition by Joseph Straubhaar, Robert LaRose, Lucinda Davenport, ISBN: 9798214135625
Table of Contents
Part I: MEDIA AND THE INFORMATION AGE.
1. The Changing Media.
2. Media and Society.
Part II: THE MEDIA.
3. Books.
4. Print and E-Newspapers.
5. Magazines.
6. Recorded Music.
7. Radio.
8. Film and Video.
9. Television.
10. Social Media.
11. Video Games.
12. Public Relations.
13. Advertising.
Part III: MEDIA ISSUES.
14. Media Uses and Impacts.
15. Media Policy and Law.
16. Media Ethics.
17. Global Communications Media.
1. Which legal term refers to the exclusive right granted to the creator of intellectual property, allowing them to control the use, sale, or licensing of their creative works?
a. Trademark
b. Copyright
c. Patent
d. Trade secret
ANSWER: b
2. What is one of the promises of fifth-generation (5G) phones?
a. Boosted transmission speeds
b. Faster speeds for selfies
c. Mobile game play ability
d. Support for virtual reality
ANSWER: d
3. What is the alternative term for Digital Audio Broadcasting (DAB)?
a. High-Resolution Audio
b. Stereo Sound Broadcasting
c. High-Definition Radio
d. Advanced Audio Transmission
ANSWER: c
4. In what type of communication do lectures, concerts, and live theatrical performances fall?
a. Intrapersonal communication
b. Interpersonal communication
c. Large-group communication
d. Small-group communication
ANSWER: c
5. What distinguishes the defining aspects of the “new media” from the traditional media?
a. Print-oriented
b. Analog technology
c. Digital, interactive, social
d. Mass production
ANSWER: c
6. What term is used to describe the phenomenon where the audience or users are empowered to produce and consume media content, as seen on social media?
a. Internet 2.0
b. Media Monopoly
c. Audience Passivity
d. Web 2.0
ANSWER: d
7. What is a characteristic feature of social media that challenges the traditional SMCR model?
a. Limited interaction with users
b. Instant feedback and ongoing interaction
c. Exclusive content creation by professionals
d. Minimal impact on conventional media
ANSWER: b
8. What type of communication is characterized in the classic SMCR model?
a. One-to-one Communication
b. One-to-many Communication
c. Interpersonal Communication
d. Group Communication
ANSWER: b
9. According to the SMCR model, what role does television play in the communication process?
a. The sender
b. The decoder
c. The encoder
d. The receiver
ANSWER: b
10. What term best describes individuals or entities with the authority to control and filter media content?
a. Observers
b. Critics
c. Gatekeepers
d. Reporters
ANSWER: c
