Mass Communication 8th Edition Hanson Test Bank
Test Bank for Mass Communication Living in a Media World 8th Edition By Ralph E. Hanson, ISBN: 9781544383026, ISBN: 9781544383033, ISBN: 9781544382999
Table of Contents
PART I. INTRODUCTION TO THE MEDIA
Chapter 1. Living in a Media World: An Introduction to Mass Communication
Chapter 2. Mass Communication Effects: How Society and Media Interact
Chapter 3. The Media Business: Consolidation, Globalization, and the Long Tail
PART II. LEGACY MEDIA
Chapter 4. Books: The Birth of the Mass Media
Chapter 5. The News Business: Reflection of a Democratic Society
Chapter 6. Audio: Music and Talk Across Media
Chapter 7. Movies: Mass Producing Entertainment
Chapter 8. Television and Video: Broadcast and Beyond
PART III. DIGITAL AND GLOBAL MEDIA
Chapter 9. Online and Mobile Media
Chapter 10. Social Media and Video Games: Becoming Part of the Story
Chapter 11. Global Media: Communication Around the World
PART IV. STRATEGIC COMMUNICATION
Chapter 12. Advertising: Selling a Message
Chapter 13. Public Relations: Interactions, Relationships, and the News
PART V. REGULATION AND CONTROL OF THE MEDIA
Chapter 14. Media Law: Free Speech and Fairness
Chapter 15. Media Ethics: Truthfulness, Fairness, and Standards of Decency
